Sale through Rate is calculated dividing Cost per Click (CPC) by Cost per Sale (CPS), or dividing sales by clicks. This is the formula to calculate STR:
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If CPC is 0,55€ and CPS is 20€, STR gets calculated like this:
| STR= | 0,55€ |
| 20€ | |
| STR=0,0275 (2,75%) |
If 150 sales are made from 2000 clicks, STR gets calculated like this:
| STR= | 150 |
| 2000 | |
| STR=0,075 (7,5%) |
Use our PPC Calculator to automatically calculate many PPC metrics.
